Privacy policy
Last updated: 6/22/2026
The privacy part. Less fun than merch, still important.
Totally UnNested is built for people who survived parenting and came out with opinions, receipts, and maybe a questionable mug. This Privacy Policy explains what personal information we collect, how we use it, who we share it with, and what choices you may have.
The terms “Totally UnNested,” “we,” “us,” and “our” refer to Totally UnNested. We operate this store and website, including all related information, content, features, tools, products, digital products, promotions, email lists, social content, and services, collectively the “Services.”
Totally UnNested is powered by Shopify, which enables us to provide the Services to you.
If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, use, and disclosure of your personal information.
Please read this Privacy Policy carefully. By visiting, using, interacting with, purchasing from, or otherwise accessing the Services, you acknowledge that you have read and understand this Privacy Policy.
1. Personal Information We Collect or Process
When we use the term “personal information,” we mean information that identifies, relates to, describes, or can reasonably be linked to you or another person.
Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot reasonably identify or be linked to you.
Depending on how you interact with the Services, where you live, and what laws apply, we may collect or process the following categories of personal information:
Contact Information
This may include your name, billing address, shipping address, email address, phone number, and other contact details.
Payment and Financial Information
This may include payment card information, billing details, transaction information, payment confirmation, and other payment-related details. Payment processing may be handled by Shopify, Shop Pay, payment processors, or other third-party providers.
Account Information
This may include your username, password, account preferences, saved addresses, order history, settings, and account activity.
Transaction and Shopping Information
This may include products you view, search for, add to cart, add to a wishlist, purchase, return, exchange, cancel, or review, as well as your order history and product preferences.
Communications With Us
This may include information you provide when you contact us for customer support, send us an email, submit a form, respond to a survey, leave a review, comment on a post, tag us, or otherwise communicate with us.
Device and Technical Information
This may include your device type, browser type, operating system, IP address, network information, device identifiers, referring URLs, pages viewed, session information, and other technical details.
Usage Information
This may include information about how you interact with the Services, such as pages visited, products viewed, links clicked, emails opened, carts started, purchases completed, time spent on pages, and other interactions.
Marketing and Preference Information
This may include your email subscription status, communication preferences, SMS/text message preferences, product interests, promotion interactions, and other preferences.
Social Media, User Content, and Engagement Information
If you interact with us on TikTok, Instagram, Facebook, YouTube, email, or other platforms, or if you tag us, comment, submit a review, share a photo or video, or send us content, we may collect or process information related to that interaction.
Inferences
We may draw inferences from the information above, such as product interests, shopping preferences, content preferences, or likelihood of interest in certain products, offers, or promotions.
2. Personal Information Sources
We may collect personal information from the following sources:
Directly From You
For example, when you place an order, create an account, sign up for our email list, join the “Bad Influence List,” contact customer support, submit a review, use a form, participate in a promotion, or otherwise provide information to us.
Automatically Through the Services
For example, through cookies, pixels, analytics tools, tags, logs, device identifiers, and similar technologies when you visit or interact with our website or emails.
From Shopify and Service Providers
For example, Shopify, payment processors, fulfillment providers, shipping providers, email/SMS providers, analytics providers, advertising platforms, customer support tools, and other service providers may provide or process information on our behalf.
From Marketing, Advertising, and Business Partners
For example, we may receive information from advertising platforms, affiliate platforms, TikTok Shop, social platforms, campaign partners, or promotional partners.
From Social Media and Third-Party Platforms
For example, if you interact with our content, embedded videos, social media profiles, TikTok videos, social widgets, or third-party links, we may receive information depending on your settings and the platform’s policies.
3. How We Use Your Personal Information
Depending on how you interact with us and which Services you use, we may use your personal information for the following purposes:
To Provide, Tailor, and Improve the Services
We use personal information to provide the Services, process payments, fulfill orders, arrange shipping, process returns and exchanges, create and manage accounts, remember preferences, provide customer support, recommend products, improve the website, personalize shopping experiences, and operate our business.
To Process Orders and Transactions
We use personal information to confirm orders, process payments, send order updates, produce or fulfill products, manage shipping, handle returns and exchanges, prevent fraud, and resolve order issues.
To Market and Advertise
We may use personal information to send marketing, advertising, promotional communications, product launches, abandoned cart reminders, restock alerts, email newsletters, SMS/text messages, offers, and other content.
We may also use personal information to show you ads for our products or Services on other websites, apps, or platforms, including based on your activity on our Services.
To Personalize Your Experience
We may use information about your browsing, purchases, cart activity, preferences, and interactions to tailor product recommendations, content, offers, and shopping experiences.
For Analytics and Business Improvement
We may use information to understand how visitors use the Services, which products and pages perform well, where customers come from, how campaigns perform, and how we can improve the store, product offerings, creative content, and customer experience.
For Security and Fraud Prevention
We use personal information to authenticate accounts, provide secure checkout, detect and prevent fraud, protect against unauthorized activity, investigate suspicious behavior, protect our rights, and maintain the security of the Services.
To Communicate With You
We use personal information to respond to your questions, provide customer support, send order updates, send account notices, manage requests, and maintain our relationship with you.
For Legal and Compliance Reasons
We may use personal information to comply with applicable laws, regulations, legal processes, subpoenas, tax obligations, recordkeeping requirements, law enforcement requests, and to enforce or investigate potential violations of our Terms of Service or policies.
4. Cookies, Pixels, and Similar Technologies
Like most ecommerce stores, we use cookies, pixels, tags, scripts, and similar technologies because apparently the internet cannot function on vibes alone.
These technologies may help us:
- operate and secure the website;
- remember your preferences;
- keep items in your cart;
- analyze site traffic and performance;
- understand shopping behavior;
- personalize content and product recommendations;
- measure advertising performance;
- show relevant ads;
- prevent fraud;
- improve the Services.
Some cookies are necessary for the website to function. Others may be used for analytics, advertising, personalization, or other purposes.
Depending on where you live, you may have choices regarding cookies, targeted advertising, data sharing, or sale/sharing of personal information. You may manage certain privacy settings through our website tools, Shopify’s privacy tools, browser settings, cookie banner, or opt-out mechanisms where available.
If you visit our website with Global Privacy Control, also known as GPC, enabled, and where applicable law requires us to honor it, we will treat that signal as a request to opt out of certain data sale, sharing, or targeted advertising activities for that browser or device.
Other than Global Privacy Control where applicable, we do not respond to all “Do Not Track” signals that may be sent by your browser or device.
5. How We Disclose Personal Information
We may disclose personal information to third parties for legitimate business, operational, legal, marketing, and ecommerce purposes, subject to this Privacy Policy.
These disclosures may include:
Shopify
Our store is hosted and powered by Shopify. Shopify processes personal information to help provide, operate, improve, secure, and support the Services.
Vendors and Service Providers
We may disclose personal information to vendors and service providers who perform services on our behalf, such as:
- payment processing;
- fraud prevention;
- fulfillment and production;
- print-on-demand providers;
- shipping and delivery;
- customer support;
- cloud hosting;
- data analytics;
- email marketing;
- SMS/text messaging;
- advertising;
- website performance;
- order management;
- returns and exchanges;
- review platforms;
- accounting, tax, and legal services.
Business and Marketing Partners
We may disclose personal information to business and marketing partners to provide advertising, analytics, affiliate tracking, campaign measurement, retargeting, promotional services, or other marketing activities.
For example, Shopify and third-party services may support personalized advertising based on your activity with our store, other merchants, or other websites and platforms.
Depending on where you live, you may have the right to opt out of certain sale, sharing, or targeted advertising uses.
Third-Party Platforms and Social Media
If you interact with social media widgets, TikTok embeds, Instagram content, YouTube videos, affiliate links, marketplace links, or other third-party content, those platforms may collect or receive information according to their own privacy policies.
When You Direct or Consent
We may disclose personal information when you direct us to do so, request that we do so, or otherwise consent, such as when using social login, third-party checkout options, shipping services, product review tools, or embedded features.
Affiliates and Corporate Transactions
We may disclose personal information within our corporate group, if applicable, or in connection with a business transaction such as a merger, acquisition, financing, sale of assets, restructuring, bankruptcy, or similar transaction.
Legal, Safety, and Protection Reasons
We may disclose personal information to comply with applicable laws, respond to lawful requests, subpoenas, court orders, search warrants, or legal processes, enforce our Terms of Service or policies, prevent fraud, protect rights or safety, and defend the Services, our business, users, or others.
6. Relationship With Shopify
The Services are hosted by Shopify. Shopify collects and processes personal information about your access to and use of the Services in order to provide, support, secure, and improve the Services.
Information you submit to the Services may be transmitted to and shared with Shopify and third parties that may be located in countries other than where you reside.
We may also use Shopify features that incorporate data and information obtained from your interactions with our store, with other merchants, and with Shopify to help protect, grow, and improve our business.
In some circumstances, Shopify may be responsible for the processing of your personal information, including responding to requests to exercise privacy rights over Shopify’s processing of your personal information.
To learn more about how Shopify uses personal information and what rights you may have, you can visit Shopify’s Consumer Privacy Policy and Shopify Privacy Portal.
7. Affiliate Links, Sponsored Content, and TikTok Shop
Some products, links, recommendations, emails, videos, social posts, TikTok Shop content, product pages, or other content may include affiliate links, sponsored content, gifted products, seller relationships, paid promotions, commission arrangements, or other commercial relationships.
This means Totally UnNested may earn a commission, referral fee, product sample, flat fee, advertising benefit, or other compensation when you click a link, purchase a product, use a promotion, or interact with certain content.
Affiliate tracking, campaign measurement, attribution, and promotional tools may involve the collection or processing of personal information or device/usage information by us, Shopify, TikTok, social platforms, affiliate platforms, or other third-party partners.
We aim to disclose material relationships clearly and appropriately where required.
8. AI-Assisted Content and Creative Tools
Some images, videos, captions, product scenes, mockups, scripts, ad creative, promotional concepts, product recommendations, copy, or other content may be created, edited, enhanced, or assisted by artificial intelligence tools.
When AI tools are used, information may be processed by AI service providers or creative tools, depending on how the content is created and managed.
We do not intentionally submit sensitive personal information to AI tools for public creative purposes. However, if you voluntarily provide content, feedback, reviews, tags, photos, videos, or other materials, we may use tools to help organize, edit, create, analyze, or publish related content, subject to this Privacy Policy and our Terms of Service.
AI-assisted content is used for brand, creative, marketing, entertainment, advertising, or operational purposes. Product details, pricing, sizing, shipping, and checkout information should be reviewed directly on the applicable product page before purchasing.
9. User Content, Reviews, Tags, and Social Sharing
If you submit a review, tag us on social media, comment on our content, share a photo or video, send us a message, participate in a promotion, or otherwise provide content to us, we may collect and use information associated with that content.
This may include your name, username, handle, profile image, review content, submitted media, caption, comments, social media content, product feedback, and related engagement information.
We may use this content for customer support, product improvement, marketing, advertising, social proof, website content, emails, social media, and other business purposes, subject to our Terms of Service.
If you do not want us to feature content you shared publicly or sent to us, contact us using the information below.
10. Email and SMS Marketing
If you sign up for our email list, newsletter, “Bad Influence List,” text messages, promotions, or other communications, we may use your contact information to send you:
- product drops;
- promotions;
- updates;
- abandoned cart reminders;
- restock notices;
- launch announcements;
- brand content;
- date-night ideas;
- other questionable but usually harmless encouragement.
You can opt out of promotional emails by using the unsubscribe link in our emails.
If we offer SMS/text messaging, you may opt out by following the instructions in the message, such as replying STOP where supported. Message and data rates may apply. Message frequency may vary. Consent to marketing is not required to make a purchase.
Even if you opt out of marketing, we may still send non-promotional messages related to your orders, account, transactions, policy updates, or customer service.
11. Third-Party Websites, Platforms, and Links
The Services may contain links, embeds, widgets, content, or features from third parties, including TikTok, Instagram, Facebook, YouTube, payment providers, shipping providers, affiliate partners, marketplace platforms, or other online services.
If you follow links to sites or platforms not affiliated with or controlled by us, you should review their privacy policies, security practices, and terms.
We do not control and are not responsible for the privacy, security, accuracy, availability, content, practices, or policies of third-party websites or platforms.
Information you share on public or semi-public venues, including third-party social media platforms, may be viewable by other users and may be used by us or third parties according to the applicable platform settings and policies.
Our inclusion of a third-party link, embed, product reference, or social platform feature does not necessarily imply endorsement except as disclosed on the Services.
12. Children’s Data
The Services are not intended for children.
We do not knowingly collect personal information from children under the age of majority in their jurisdiction or under 13 years old, whichever standard applies under applicable law.
If you are a parent or guardian and believe a child has provided us with personal information, contact us using the contact information below and we will take appropriate steps to delete the information as required by applicable law.
As of the effective date of this Privacy Policy, we do not have actual knowledge that we sell or share personal information of individuals under 16 years of age as those terms may be defined by applicable privacy laws.
13. Security and Retention of Your Information
We take reasonable steps designed to protect personal information. However, no security measures are perfect or impenetrable, and no method of transmission or storage is completely secure.
Please do not send sensitive or confidential information to us through unsecured channels.
How long we retain personal information depends on several factors, including whether we need the information to:
- maintain your account;
- provide the Services;
- fulfill orders;
- provide customer support;
- comply with legal obligations;
- prevent fraud;
- resolve disputes;
- enforce contracts or policies;
- maintain business records;
- comply with tax, accounting, or reporting obligations.
When personal information is no longer reasonably needed for these purposes, we may delete, de-identify, aggregate, or otherwise handle it in accordance with applicable law.
14. Your Rights and Choices
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and may be limited by applicable law.
Right to Access / Know
You may have the right to request access to personal information we hold about you.
Right to Delete
You may have the right to request that we delete personal information we maintain about you.
Right to Correct
You may have the right to request that we correct inaccurate personal information we maintain about you.
Right to Portability
You may have the right to receive a copy of personal information we hold about you and request that we transfer it to another party, in certain circumstances and with certain exceptions.
Right to Opt Out of Sale, Sharing, or Targeted Advertising
Depending on where you live, you may have the right to opt out of the sale or sharing of personal information or processing of personal information for targeted advertising.
You may exercise these rights where indicated on the Services, through our privacy tools, Shopify’s privacy tools, a data sharing opt-out page, cookie settings, or by contacting us using the details below.
If you visit our website with Global Privacy Control enabled, and where applicable law requires us to honor it, we will treat that signal as a request to opt out of certain sale, sharing, or targeted advertising activities for that browser or device.
Managing Communication Preferences
You may opt out of promotional emails by using the unsubscribe link in our emails.
You may opt out of SMS/text marketing, where offered, by following the instructions in the text message.
If you opt out, we may still send non-promotional messages such as order confirmations, shipping updates, account notices, or customer support messages.
15. How to Exercise Your Rights
You may exercise any applicable privacy rights by contacting us using the contact details below or through any rights request mechanism made available on the Services.
To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit Shopify’s Privacy Portal.
We will not discriminate against you for exercising your privacy rights.
We may need to verify your identity before processing your request, as permitted or required by law. Depending on where you live, you may designate an authorized agent to make a request on your behalf. Before accepting such a request, we may require proof that the agent has authority to act for you and may require you to verify your identity directly with us.
We will respond to your request in a timely manner as required by applicable law.
16. Complaints and Appeals
If you have complaints about how we process personal information, please contact us using the contact details below.
Depending on where you live, you may have the right to appeal our decision regarding a privacy request or lodge a complaint with your local data protection authority, attorney general, or other regulatory authority.
17. International Transfers
We may transfer, store, and process personal information outside the country, state, or region where you live.
If we transfer personal information out of the European Economic Area, United Kingdom, or other jurisdictions with transfer requirements, we will rely on recognized transfer mechanisms where required, such as Standard Contractual Clauses or equivalent lawful transfer mechanisms, unless the transfer is to a country that has been determined to provide an adequate level of protection.
18. Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices, Shopify features, third-party tools, marketing activities, legal requirements, operational needs, or because the internet found a new way to make everything complicated.
We will post the revised Privacy Policy on this website, update the “Last updated” date, and provide notice as required by applicable law.
Your continued use of the Services after any updates means you acknowledge the revised Privacy Policy.
19. Contact
If you have questions about this Privacy Policy, our privacy practices, or if you would like to exercise any privacy rights available to you, please contact us at: